BSB50620 - Diploma of Marketing and Communication

Qualification: BSB50620 - Diploma of Marketing and Communication

Qualification CRICOS Code: 107475J

Qualification Status: Current

AQF Level: 5

Entry Requirement:

Entry to this qualification is limited to those who:

Have completed the following units (or equivalent competencies): BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry; and BSBWRT411 Write complex documents. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.or
Have two years equivalent full-time relevant work experience.

In addition to above, student must:

Have demonstrated an IELTS level at a score of at least 6.0 or equivalent or demonstration of successful completion of at least General English at Advanced level or English for Academic Purposes at Advanced level.
Successfully meets the requirements and satisfies the criteria of Genuine Student Test.
Must have sound digital literacy and access to working internet and access to working PC or laptop with a configuration suitable to meet study requirements. Please seek your trainer/assessor assistance in this regard.
Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that the CRICOS provider is able to provide.
Have successfully completed Australian year 12 or equivalent.
Are at least at age of 18 on the date of course commencement.

Please Note:

All the students commencing this course are required to complete the LLN test on the orientation day to assist the Penfold College. to identify student’s needs for additional support during their study with the Penfold College.
If the student is opting ELICOS packaged with any vocational course, the student is required to demonstrate IELTS of 5.0 or equivalent.

Total Core Units: 5

Total Electives Units: 7

Mode of Delivery: Face to face (Classroom based) / Flexible learning (Covid-19) 20 hours per week.

Location of course: Level 3, 123 Lonsdale Street, Melbourne VIC 3000

Course Fees:

Total Course Fee: AUD 12,500

Tuition Fee: AUD 12,000

Material Fee: AUD 250

Application Fee: AUD 250 (non-refundable)

Total Course Duration: 52 weeks, including 44 study weeks and 8 weeks of holidays.

Pathways:

Once students have successfully completed BSB50620 Diploma of Marketing and Communication, they can apply for various roles across positions within the marketing sectors including but are not limited to Sales Manager, Product Manager, Public Relations Manager, Marketing Manager, Campaign Manager, Marketing Coordinator, Marketing Team Leader.

The further study pathways available to students who undertake this qualification include:

BSB60520 Advanced Diploma of Marketing and Communication
Other Diplomas, Advanced Diplomas or Degree programs in related fields such as Business and/or Marketing, subject to meeting entry requirements of the intended qualification.

Course Structure:

A total of 12 Units (5 Core and 7 electives) must be completed and deemed competent to achieve the qualification BSB50620 Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification.

Code	Title	Core/ Elective
BSBMKG541	Identify and evaluate marketing opportunities	Core
BSBMKG542	Establish and monitor the marketing mix	Core
BSBMKG552	Design and develop marketing communication plans	Core
BSBMKG555	Write persuasive copy	Core
BSBPMG430	Undertake project work	Core
BSBMKG543	Plan and interpret market research	Elective
BSBMKG546	Develop social media engagement plans	Elective
BSBMKG551	Create multiplatform advertisements for mass media	Elective
BSBCRT512	Originate and develop concepts	Elective
BSBOPS504	Manage business risk	Elective
BSBOPS505	Manage organisational customer service	Elective
BSBPEF501	Manage personal and professional development	Elective

Assessment Methodology

Assessment methods used for this qualification are varied and will provide a range of ways for individuals to demonstrate that they have met the required outcomes. Assessment methods may include:

Written questions
Projects
Presentations
Report writing
Role plays/observations

At the beginning of each unit, your trainer and assessor will outline the assessment tasks that must be completed.

Facilities and Resources

Your classes will be conducted in modern classrooms and you will be able to access Wi-Fi. There are also areas for you to relax, as well as conduct additional study.

You will be provided with a Student Guide relevant to each unit in your course. Recommended textbooks are also available onsite for you to use and borrow if you wish. You may also purchase these textbooks if you require.

The recommended textbook for this course is:

Management Theory and Practice, 7^th Edition, Cole, Cengage Learning, 2016

Marketing: an introduction, International Edition, by Armstrong and Cotler

Marketing by Solomon, Hughes, Chitty, Fripp, Marshall, Stuart – Pearson Education Australia

International Marketing, 3^rd Edition, Dana, Nicoletta Lascu

Advertising and Promotion, George E. Belch and Michael A. Belch – McGraw Hill Edition

Course Progress Policy

Penfold College will monitor, records and assesses the course progress of each student for the course in which the student is enrolled. Course Progress Policy defines the requirements for student satisfactory course progress, the processes for monitoring, recording and assessing the student course progress and the processes for the Penfold College intervention strategies for identifying and assisting students to achieve satisfactory course progress. The procedure sets out the processes for reporting student unsatisfactory course progress on PRISMS according to ESOS Act Section 19.

Penfold College assess student’s progress at the end of each compulsory Term. The Term is 11 weeks long for all qualifications on CRICOS scope. While every attempt would be made to keep consistency in term weeks, however number of weeks in the defined term may also factor in the duration and the completion of units of competency, which enable Penfold College to determine student participation and course progress in any given successfully completed term. One Term is considered the minimum length of time in which it is reasonable for the Administration Manager to make an assessment of a student’s course progress.

Satisfactory course progress is achieved where a student successfully completes at least 50% of course requirements in a successfully completed Term.
Unsatisfactory progress is defined as not successfully completing or demonstrating competency in more than 50% of the course requirements in a successfully completed Term.
Course breach is defined as not successfully completing or demonstrating competency in more than 50% of the course requirements in TWO consecutives successfully completed Terms or NOT responding to intervention meeting invitation within 10 working days from the receiving the invitation.

Penfold College will also monitor overseas student attendance (but would not report, unless otherwise required) in the process of course progress monitoring and reporting. However overseas students must meet their visa obligations regarding attendance, wherever applicable.

You will also be provided with further information about course progress and attendance requirements at your orientation. For further details, please refer to Course Progress Policy and Procedure.

Recognition of Prior Learning (RPL)/Credit Transfer (CT)

Penfold College will offer Recognition of Prior Learning (RPL) and Credit Transfer (CT) to all prospective students through the enrolment process. Penfold College has documented policies and procedures for these processes and students are provided details of how to apply for RPL or Credit Transfer through the enrolment process. For further details, please refer to RPL and Credit Transfer Policy and Procedure.

Further Information

For all further details, please refer to International Student Handbook available on www.penfold.edu.au for all related policies and procedures and other important information related to international students including Covid-19, living cost, life and study in Melbourne, etc.

Please contact the Administration Manager at admin@penfold.edu.au or at +61 (3) 9041 8668 for further information.