Qualification: BSB60520 - Advanced Diploma of Marketing and Communication

Qualification CRICOS Code: 107476H

Qualification Status: Current

AQF Level: 6

Entry Requirement:

Entry to this qualification is limited to those who:

• Have completed the following units (or equivalent competencies): BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.

  or

• Have four years equivalent full-time relevant work experience.

In addition to above, student must:

• Have demonstrated an IELTS level at score of least 5.5 or equivalent (test results must be no more than 2 years old) or demonstration of successful completion of at least General English at Upper Intermediate or English for Academic Purposes Upper Intermediate level.
• Have a suitable level of language, literacy and numeracy to complete course requirements with or without additional support that Penfold College is able to provide.
• Have successfully completed Australian year 12 or equivalent.
• Are at least at age of 18 on the date of course commencement.
• Please Note: All the students commencing this course are required to complete LLN test on the orientation day to assist Penfold College to identify student’s needs for additional support during their study with Penfold College.

Total Core Units: 4

Total Electives Units: 8

Mode of Delivery: Face to face (Classroom based) / Flexible learning (Covid-19) 20 hours per week.

Location of course: Level 3, 123 Lonsdale Street, Melbourne VIC 3000

Course Fees:

Total Course Fee: AUD 18,500

Tuition Fee: AUD 18,000

Material Fee: AUD 250

Application Fee: AUD 250 (non-refundable)

Total Course Duration: 78 weeks, including 66 study weeks and 12 weeks of holidays.

Pathways:

Once students have successfully completed BSB50620 Diploma of Marketing and Communication, they can apply for various roles across positions within the marketing sectors including but are not limited to Client Services Executive, Marketing Director, Advertising Account Director, Client Services Director, Marketing Strategist, Advertising Account Planning Manager, Marketing Manager.

The further study pathways available to students who undertake this qualification include:

• Graduate Diploma courses (AQF level 8)
• Other Advanced Diplomas or Degree programs in related fields such as Business and Marketing, subject to meeting entry requirements of the intended qualification.

Course Structure:

A total of 12 Units (4 Core and 8 electives) must be completed and deemed competent to achieve the qualification BSB60520 Advanced Diploma of Marketing and Communication. Participants who achieve competency in any unit/s will receive a Statement of Attainment (provided USI is verified) for that unit/s without completing all 12 units in the qualification. Students completing all the required units of competency will attain full qualification.

Code	Title	Core/ Elective
BSBMKG621	Develop organisational marketing strategy	Core
BSBMKG622	Manage organisational marketing processes	Core
BSBMKG623	Develop marketing plans	Core
BSBTWK601	Develop and maintain strategic business networks	Core
BSBMKG624	Manage market research	Elective
BSBMKG626	Develop advertising campaigns	Elective
BSBMKG627	Execute advertising campaigns	Elective
BSBCRT611	Apply critical thinking for complex problem solving	Elective
BSBFIN501	Manage budgets and financial plans	Elective
BSBLDR601	Lead and manage organisational change	Elective
BSBOPS601	Develop and implement business plans	Elective
BSBSTR601	Manage innovation and continuous improvement	Elective

Assessment Methodology

Assessment methods used for this qualification are varied and will provide a range of ways for individuals to demonstrate that they have met the required outcomes. Assessment methods may include:

• Written questions
• Projects
• Presentations
• Report writing
• Role plays/observations

At the beginning of each unit, your trainer and assessor will outline the assessment tasks that must be completed.

Facilities and Resources

Your classes will be conducted in modern classrooms and you will be able to access Wi-Fi. There are also areas for you to relax, as well as conduct additional study.

You will be provided with a Student Guide relevant to each unit in your course. Recommended textbooks are also available onsite for you to use and borrow if you wish. You may also purchase these textbooks if you require.

The recommended textbook for this course is:

Management Theory and Practice, 7^th Edition, Cole, Cengage Learning, 2016

Marketing: an introduction, International Edition, by Armstrong and Cotler

Marketing by Solomon, Hughes, Chitty, Fripp, Marshall, Stuart – Pearson Education Australia

International Marketing, 3^rd Edition, Dana, Nicoletta Lascu

Advertising and Promotion, George E. Belch and Michael A. Belch – McGraw Hill Edition

Course Progress Policy

Penfold College will monitor, records and assesses the course progress of each student for the course in which the student is enrolled. Course Progress Policy defines the requirements for student satisfactory course progress, the processes for monitoring, recording and assessing the student course progress and the processes for the Penfold College intervention strategies for identifying and assisting students to achieve satisfactory course progress. The procedure sets out the processes for reporting student unsatisfactory course progress on PRISMS according to ESOS Act Section 19.

Penfold College assess student’s progress at the end of each compulsory Term. The Term is 11 weeks long for all qualifications on CRICOS scope. While every attempt would be made to keep consistency in term weeks, however number of weeks in the defined term may also factor in the duration and the completion of units of competency, which enable Penfold College to determine student participation and course progress in any given successfully completed term. One Term is considered the minimum length of time in which it is reasonable for the Administration Manager to make an assessment of a student’s course progress.

• Satisfactory course progress is achieved where a student successfully completes at least 50% of course requirements in a successfully completed Term.
• Unsatisfactory progress is defined as not successfully completing or demonstrating competency in more than 50% of the course requirements in a successfully completed Term.
• Course breach is defined as not successfully completing or demonstrating competency in more than 50% of the course requirements in TWO consecutives successfully completed Terms or NOT responding to intervention meeting invitation within 10 working days from the receiving the invitation.

Penfold College will also monitor overseas student attendance (but would not report, unless otherwise required) in the process of course progress monitoring and reporting. However overseas students must meet their visa obligations regarding attendance, wherever applicable.

You will also be provided with further information about course progress and attendance requirements at your orientation.  For further details, please refer to Course Progress Policy and Procedure.

Recognition of Prior Learning (RPL)/Credit Transfer (CT)

Penfold College will offer Recognition of Prior Learning (RPL) and Credit Transfer (CT) to all prospective students through the enrolment process. Penfold College has documented policies and procedures for these processes and students are provided details of how to apply for RPL or Credit Transfer through the enrolment process. For further details, please refer to RPL and Credit Transfer Policy and Procedure.

Further Information

For all further details, please refer to International Student Handbook available on www.penfold.edu.au for all related policies and procedures and other important information related to international students including Covid-19, living cost, life and study in Melbourne, etc.

Please contact the Administration Manager at admin@penfold.edu.au or at +61 (3) 9041 8668 for further information.